New name reflects the Association’s holistic focus on Singapore’s independent wealth management industry

Singapore, 22 April 2021 – The Association of Independent Asset Managers Singapore, the
representative industry body for External Asset Managers and Multi-Family Offices in Singapore, today announced its rebrand to the Association of Independent Wealth Managers (Singapore). Established in 2011, the Association has built a diverse, collaborative community of over 80 active member firms from leading banks, external asset managers, family offices and service providers in Singapore.3

Coinciding with the Association’s 10th anniversary this year, the rebranding initiative reflects the Association’s commitment to promote the growth of Singapore’s independent wealth management industry, and better represent the distinct interests and work of AIWM Singapore’s members, which focuses more holistically on wealth management. In addition to advising on investments and asset allocation, members examine a client’s overall financial situation to achieve the objectives of long-term wealth preservation and accumulation, and it often encompasses services such as legacy, estate and retirement planning. As part of the rebrand, AIWM Singapore unveiled a new logo, video and website (http://aiwm.sg/).

Commenting on the rebrand, Lucie Hulme, President, AIWM Singapore said: “This nuanced change reflects the growth and evolution of the Association since its inception in 2011, and it will make us more inclusive and representative of a thriving community of independent wealth managers, external asset managers and multi-family offices in Singapore. We took this opportunity to rethink not just the Association’s name, but our entire brand promise to make us a better fit for the future in a wealth landscape that has evolved far beyond asset or fund management alone. This will also put us in a stronger position to drive the long-term growth of Singapore’s independent wealth management ecosystem.”

“The number of independent wealth managers has been steadily increasing in Singapore and the rapid growth in Asia’s private wealth in recent years has created a favourable backdrop for the continued expansion of the independent wealth management industry. As investors reassess their investment priorities and objectives in the post-pandemic environment, this is a timely opportunity for us to raise awareness about the role of independent wealth managers in meeting the evolving needs of new and affluent investors, open to different models of wealth management,” Jolene Tan, Vice President, AIWM Singapore added.

AIWM Singapore is committed to championing best industry practices, fostering collaboration among industry peers and empowering members through continuous education and training development. To learn more about the Association’s upcoming events, activities, and training opportunities, please visit: https://www.aiwm.sg/events-aiwm/

About the Association of Independent Wealth Managers (Singapore)
Established in 2011, the Association of Independent Wealth Managers (Singapore) is the representative industry body for External Asset Managers and Multi-Family Offices in Singapore. Recognised by the Monetary Authority of Singapore, it is a diverse and consultative trade association that drives the development of Singapore’s independent wealth management industry.

As the leading industry advocate for independent wealth managers, AIWM Singapore actively promotes dialogue and engagement between regulators and various stakeholders within the community.

AIWM Singapore is also committed to championing best industry practices, strengthening the visibility and reputation of independent wealth managers, fostering collaboration among industry peers, and empowering members through continuous education, training development and networking opportunities.

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