Get to know about Sun Life

Tell us about your company.

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional clients. As of June 30, 2024, Sun Life has US$1.46 trillion assets under management.   

Sun Life was founded in Canada in 1865 and has grown to be a global firm, present in 28 markets, having 85 million clients and over 52,000 employees worldwide.  Sun Life has been in Asia the 1890s, and now operate in 8 Asian markets including China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Vietnam.  Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

For more information, please visit www.sunlife.com.  For more information about Sun Life Singapore, please visit www.sunlife.com.sg.

What role does Sun Life play in the EAM ecosystem?

Having pioneered High Net Worth life insurance in the 1990s, we remain a recognized leader in many markets we serve. In 2020, Sun Life Assurance Company of Canada Singapore Branch (“Sun Life Singapore”), a direct insurer providing insurance solutions, was established to collaborate with Sun Life Hong Kong and Bermuda-based Sun Life International, to better serve the Affluent, High Net Worth and Ultra High Net Worth client segments in Asia. 

Clients benefit from this strategic platform through Sun Life’s collective expertise in innovating product solutions, underwriting, technology and human capital, to create synergies in product ideation, processes, and central reporting; thus, bringing best-in-class products and services that can benefit our Affluent, High Net Worth and Ultra High Net Worth clientele across Asia.

Our strong AA financial rating from S&P is the highest amongst life insurance companies in Singapore. Our clients can be assured of our financial stability and commitment to help them plan for their legacy through our insurance solutions. Many use our insurance solutions for different possible objectives as they deem necessary:

• – to preserve or maximize wealth,
• – succession or inheritance plan across multi-generations of beneficiaries and possibly across the globe,
• – ease tax burdens by providing liquidity during estate transfers,
• – and/or secure greater philanthropic impact.  

We work with the industry to engage and educate families on the use of insurance as an enabler to help achieve their wealth transfer and preservation needs.